Tool Kit - Market Research
Customer Discovery

Value Proposition

Best viewed in conjunction with the Powerpoint presentation by Crystal Merritt.


Customer Acquisition

Best viewed in conjunction with PowerPoint presentation by Tara Kinney


Market Research – Consumer Insights

Best viewed in conjunction with PowerPoint presentation by Earnestine Benford.


Qualifying Perspective Customers

Best viewed in conjunction with PowerPoint presentation by Corey Feit.


Customer Jobs, Pains and Gains

How to Capture Customer Jobs, Pains, & Gaines That Aren’t Subjective

MaRS Discovery District – Product Management

MaRS Discovery District – Beta Testing

HBR – Go-To-Market Strategy

Forbes – Go-To-Market Strategy

MaRS Discovery District – Customer Discovery