Tool Kit - Marketing
Customer Creation

Customer Acquisition

Best viewed in conjunction with PowerPoint presentation by Tara Kinney


Qualifying Perspective Customers

Best viewed in conjunction with PowerPoint presentation by Corey Feit.


Design Thinking and More

Tools from XPlane

MaRS Discovery District – Positioning

Steve Blank – Recommended Reading

Seven Steps to the Epiphany and more

Techstars – Marketing Plan

Grow Your Startup with No Money

Kauffman Foundation Founder’s School – Sales

Five modules on entrepreneurial selling.

Kauffman Foundation Founder’s School – Marketing

Seven modules on entrepreneurial marketing.

Competition, Customer and Market Size

Best viewed in conjunction with  PowerPoint presentation by Mark Engel.